Specifically designed to hit the market segment of people who love the great taste of SPAM but care about their health. I bet the five people who fit that description will flock to this “crazy tasty” treat.
On a slightly more serious note, Hormel what are you thinking? The SPAM brand is not a bastion of health benefits and my guess is that SPAM Lite still isn’t very good for you. Instead of going along with the trend take a note from Hungry Man and forget about the health claims and embrace the essence of your brand. There must be some brand extensions that make more sense there like pre-packaged dinners?
thedistillery 