Going to the moon? In Russia you can now buy pre-packaged oxygen in phallic containers at your local design bookstore. While oxygen bars came and went in the US this new product bets that Russians are looking for oxygen and that it is best when it is portable.
Posts Tagged ‘new products’
A Breath of Fresh Air
In Branding, Brands, Consumers, Design, innovation, marketing, strategy on April 15, 2008 at 12:26 amBrand Extension: SPAM
In Branding, Brands, communications, Consumers, innovation, market research, marketing, research, trends on January 9, 2008 at 11:47 am
Specifically designed to hit the market segment of people who love the great taste of SPAM but care about their health. I bet the five people who fit that description will flock to this “crazy tasty” treat.
On a slightly more serious note, Hormel what are you thinking? The SPAM brand is not a bastion of health benefits and my guess is that SPAM Lite still isn’t very good for you. Instead of going along with the trend take a note from Hungry Man and forget about the health claims and embrace the essence of your brand. There must be some brand extensions that make more sense there like pre-packaged dinners?
thedistillery 