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Posts Tagged ‘SPAM’

I Love Toast, SPAM…Not So Much

In Branding, Brands, marketing, strategy, youtube on January 22, 2008 at 12:56 pm

I’ve never seen toast look so good and SPAM look so…SPAMy. By the way, is there any correlation between email spam and the pork product of the same name? I don’t think I like either one but only one of them comes from Nigeria and promises to make me more of a man.
Toastvertising here.

Equally good making of video here.

hat tip to agency tart

Brand Extension: SPAM

In Branding, Brands, communications, Consumers, innovation, market research, marketing, research, trends on January 9, 2008 at 11:47 am

Isn’t It Ironic?

Originally uploaded by Aiko Heiwa

Specifically designed to hit the market segment of people who love the great taste of SPAM but care about their health. I bet the five people who fit that description will flock to this “crazy tasty” treat.

On a slightly more serious note, Hormel what are you thinking? The SPAM brand is not a bastion of health benefits and my guess is that SPAM Lite still isn’t very good for you. Instead of going along with the trend take a note from Hungry Man and forget about the health claims and embrace the essence of your brand. There must be some brand extensions that make more sense there like pre-packaged dinners?