I Love Toast, SPAM…Not So Much

I’ve never seen toast look so good and SPAM look so…SPAMy. By the way, is there any correlation between email spam and the pork product of the same name? I don’t think I like either one but only one of them comes from Nigeria and promises to make me more of a man.
Toastvertising here.

Equally good making of video here.

hat tip to agency tart

Brand Extension: SPAM

Isn’t It Ironic?

Originally uploaded by Aiko Heiwa

Specifically designed to hit the market segment of people who love the great taste of SPAM but care about their health. I bet the five people who fit that description will flock to this “crazy tasty” treat.

On a slightly more serious note, Hormel what are you thinking? The SPAM brand is not a bastion of health benefits and my guess is that SPAM Lite still isn’t very good for you. Instead of going along with the trend take a note from Hungry Man and forget about the health claims and embrace the essence of your brand. There must be some brand extensions that make more sense there like pre-packaged dinners?