at the intersection of brands, media and culture

Who Cares That They Have Seinfeld…The Story is Gates.

In advertising, Brands, communications, Consumers, marketing, strategy on September 8, 2008 at 2:34 pm

The Interweb is abuzz about the new Jerry Seinfeld Microsoft ads.  Crispin has been working on these for awhile and there was much talk about how odd of a choice Jerry Seinfeld was and how it simply showed that they were are out touch as a company. Having worked with them for a couple of years I’ll say that to criticize Jerry Seinfeld is missing the point entirely.

The spots to date aren’t about Seinfeld, they are about Gates.  To me they are working to humanize Gates, Microsoft and deflect the goliath label they have been afixed with. All while pointing out that the future may well be created by those who have brought us here to date.  Yes Google has done some amazing stuff in a short period of time, but if we look at what Microsoft has pioneered it’s pretty incredible.

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