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Posts Tagged ‘Crispin’

Who Cares That They Have Seinfeld…The Story is Gates.

In advertising, Brands, communications, Consumers, marketing, strategy on September 8, 2008 at 2:34 pm

The Interweb is abuzz about the new Jerry Seinfeld Microsoft ads.  Crispin has been working on these for awhile and there was much talk about how odd of a choice Jerry Seinfeld was and how it simply showed that they were are out touch as a company. Having worked with them for a couple of years I’ll say that to criticize Jerry Seinfeld is missing the point entirely.

The spots to date aren’t about Seinfeld, they are about Gates.  To me they are working to humanize Gates, Microsoft and deflect the goliath label they have been afixed with. All while pointing out that the future may well be created by those who have brought us here to date.  Yes Google has done some amazing stuff in a short period of time, but if we look at what Microsoft has pioneered it’s pretty incredible.

And That’s Why They Call It AdWeak

In Uncategorized on February 28, 2008 at 3:11 pm

monkey men

Originally uploaded by Krakitt

It seems like everyone from Agency Spy to Gawker is announcing Crispin’s win of the Microsoft business. A coup for sure but why aren’t the industry rags jumping on the bandwagon already? Do they know something that we don’t or are they just slow to the party? If it’s the latter someone should go ahead and tell them the party has moved and they aren’t invited.

Crispin and Burger King Think Everyone is in on the Joke

In advertising, agency, Brands, communications, marketing on February 26, 2008 at 9:48 am

Originally uploaded by distillerymedia

That’s really the only way I can explain this billboard that I saw today in NY. The text reads, “Silly Whopper That’s a Big Mac Box.” Obviously a follow up to their WhopperFreakout work, but last I checked the campaign isn’t on the top of everyone’s minds and people have better things to do than recall campaigns and try to link them together.

I enjoyed the strategy and execution behind the original work but I think this overestimates the power and reach of the campaign and only serves to remind customers that there are alternatives to the Whopper.