at the intersection of brands, media and culture

Why Do We Buy Apple Computers?

In advertising on February 4, 2008 at 4:51 pm

Ah, yes, I just remembered. I buy Apple computers so I can take my bike and my dog to my creative job where I stir up envy among my co-workers by wearing my sweater around my neck like Kevin Costner in this old Apple ad. Whew, that was an intimate moment of self-reflection.

  1. […] Ben wrote an interesting post today on Why Do We Buy Apple Computers…Here’s a quick excerptI buy Apple computers so I can take my dog to my creative office job where I create envy by wearing my sweater around my neck like Kevin Costner in this old Apple ad. Whew, that was a close moment of self reflection. […]

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: