at the intersection of brands, media and culture

Posts Tagged ‘Mac’

Budget Advertising:

In advertising, communications on November 14, 2008 at 12:22 pm

Budget advertising can be problematic. When done poorly it can denegrate a brand and confuse consumers. Take this ad for, a computer optimizing software. At the end of the day it may be a failed concept, but it certainly isn’t going to help that the product only works on PCs and yet they show an Apple computer twice in the spot (three times if you count the keyboard). I realize that I may be slightly more saavy than the audience here, but showing an iBook going blue screen certainly isn’t the way to build up credibility as knowing anything about computers or how to make them work better

I feel the same way I do when I read a menu that mangles English…thinking that maybe if they would have taken 10 minutes and shown it to someone who knew what they were doing that they could have saved a lot of money.

Future Mac Ad

In Brands, communications, marketing on June 19, 2008 at 9:33 am

For everyone out there in MacFandom, here’s a sneak peek of what I’m relatively sure will be seen someday in the future. It reminds me of the user-generated iPod Touch ad that was later picked up, reproduced and seen around the world.

Why Do We Buy Apple Computers?

In advertising on February 4, 2008 at 4:51 pm

Ah, yes, I just remembered. I buy Apple computers so I can take my bike and my dog to my creative job where I stir up envy among my co-workers by wearing my sweater around my neck like Kevin Costner in this old Apple ad. Whew, that was an intimate moment of self-reflection.

The Mac Movie

In Branding, Brands, communications on January 23, 2008 at 10:37 am

I came across the trailer for macheads the movie and to be honest with you, I think it’s a little disturbing. After a few minutes I was waiting for someone to be saved at the alter by Steve himself or to cast out their Windows demons and start speaking in codes.