at the intersection of brands, media and culture

Nokia’s Next Episode

In advertising, communications, marketing, strategy, trends on January 24, 2008 at 10:20 am

Nokia is firing a shot at Apple, finally. While Nokia has been making great phones for awhile, it hasn’t seemed to be able to articulate a new future or to help customers envision how its products will change behavior.  I think this spot from Lowe may finally be that future.

  1. Right. The anticipation strategy seems to be like Apple’s -> Next episode…

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