Nokia is firing a shot at Apple, finally. While Nokia has been making great phones for awhile, it hasn’t seemed to be able to articulate a new future or to help customers envision how its products will change behavior. I think this spot from Lowe may finally be that future.
at the intersection of brands, media and culture
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distillerymedia photography
thedistillery 
Right. The anticipation strategy seems to be like Apple’s -> Next episode…