That’s really the only way I can explain this billboard that I saw today in NY. The text reads, “Silly Whopper That’s a Big Mac Box.” Obviously a follow up to their WhopperFreakout work, but last I checked the campaign isn’t on the top of everyone’s minds and people have better things to do than recall campaigns and try to link them together.
I enjoyed the strategy and execution behind the original work but I think this overestimates the power and reach of the campaign and only serves to remind customers that there are alternatives to the Whopper.
thedistillery 