Posts Tagged ‘Republicans’
Because I’m not sure I deserve health insurance….
In Brands, communications on September 24, 2008 at 8:57 amFree Advice: Repositioning Obama
In Branding, Brands, communications, marketing, strategy on August 4, 2008 at 1:16 pm
I’m starting up a new section of the blog here called Free Advice in which I will give advice to brands who haven’t asked for it. First up, Mr. Barack Obama.
It should be noted that I love what you are doing to date. Strong consistent positioning around HOPE supported by “Yes we can” making it feel achievable and believable. Short, simple, to the point and looks great on posters and t-shirts.
But it’s time to realize that these themes aren’t yours alone. We’ve wanted to BELIEVE and HOPE, since well before Bill Clinton came from a little place called Hope, ARK. We’ve also wanted to CHANGE Washington ever since Washington needed changing, which was pretty early on. You embody these themes making them ring out as resonate and true and yet they aren’t absolute positionings. They remain relative to the other candidates faced in the primary. In order to win the general election I think we are going to need a bit more information and you are going to need a positioning to coalesce that around.
Recommendation:
Keep HOPE as a messaging pillar but adjust your overall positioning to “Leadership for a Changing World.” You support this by continuing to create a leadership agenda, domestically and reasserting America’s leadership in the broader world.
It also continues to create a distinction between yourself and Mr. McCain while subtly reminding folks that he continues to mention countries that have been non-existent for a decade, can’t use a computer and wants to pursue many of the same strategies that got us to where we are.
What If Hillary is Pushing A Third Party?
In trends, Uncategorized on May 20, 2008 at 4:47 pm
I recognize the absurdity of this question on the surface. The Clintons built the modern democratic party, right? Why would they turn against it? Well, they may if they truly see that as their chance to win. They feel alienated by Howard Dean and rue the day they installed him at the DNC. They feel as though they still have the best credentials in a general election and the ability to connect with women, blue collar voters and moderates. This still may be a long shot but it might explain why they are still in the race taking advantage of the press coverage and trying to build momentum. One would have thought it crazy for Joe Liberman to go it alone as well after the party turned on him just years after being its candidate for Vice President.
Obama Has His Designs on the Presidency
In Uncategorized on February 4, 2008 at 10:52 am
The artist Shepard Fairey has endorsed Barak Obama. While this is about as insignificant as it gets, it warms my heart to see some beautiful work come out of a political campaign that isn’t trying to sell the Chevy trucks version of America.
Article in Creativity here.
Democrats Are Smarter Than Republicans
In Uncategorized on January 24, 2008 at 5:02 pm
I discovered an interesting little widget on my travels around the blogosphere yesterday: The Blog Readability Test. Type in your blog’s url and presto! It gives you a nifty little digi-sticker with your blog’s reading level on it. But it gets better– it works on regular websites too! Since I’m a nerd I looked up presidential candidates’ websites straight away. This is what I found…
DEMOCRATS:
BarakObama.com – College, Post Grad
JohnEdwards.com – Genius
HillaryClinton.com – Jr. High School*
REPUBLICANS:
JohnMcCain.com – High School
MittRomney.com – Elementary School
MikeHuckabee.com – Genius**
JoinRudy2008.com – High School
RonPaul2008.com – High School
When reading these results, keep in mind that half of America is below average at everything, always.
*which may explain the crying. Junior High can be a nightmare.
**if you hate evolution
thedistillery 