at the intersection of brands, media and culture

Posts Tagged ‘Online’

EA Making the Most of Viral Media

In Uncategorized on August 22, 2008 at 9:21 am

Brands often have active second lives on the Internet. Blogs and message groups go aflutter talking about minute details, questioning product performance and communication campaigns, all things that don’t often get the same level of in-depth discussion on city streets. Recently, I’ve seen a few of my clients actively go online (as themselves) and start to communicate with consumers and join in on the discussion– essentially taking down the industrial age wall between producer and consumer.  That said, this YouTube response from EA is probably the best I’ve seen.

Watch Tiger Woods walk on water:

Be Anyone – Las Vegas edition

In advertising, agency, Brands, communications, marketing, strategy on November 15, 2007 at 4:42 pm

las_vegas_logo1.gifIn true Las Vegas fashion, the Convention and Visitors Authority has launched the “Be Anyone” website. Here, visitors can create new identities (feeling especially “stylish” and “smooth” today, I’m apparently best suited as Angus, an underwear model from Kansas City) by dialing up or down a range of characteristics. Once complete, you can study up on your alter ego’s bio, wardrobe and lingo so you feel comfortable walking around in their designer knockoffs for the weekend. Print and hand out business cards displaying your new name, city, occupation, website and 800 number. Whatever happens in Vegas is now Angus’s business.