TV writers, I miss you and I want you back. I’m not just talking about just the good writers either, if you work for CSI you can come back too. I’m tired of watching A Daily Show, Fraiser reruns and the Nature Channel, and I’m tired of being pissed off that LOST is going to stop halfway through the season with the longest To Be Continued ever. The least you can do is come over and write my blog for me. We can promote your cause, let you show your skills and show everyone what they’re missing. Think about it, let me know.
Posts Tagged ‘news’
Can I Get Out of Work Writers to Write My Blog For Awhile?
In Uncategorized on January 17, 2008 at 4:27 pmThe Death of the Retail Brand
In advertising, Branding, Brands, communications, market research, marketing, research, strategy, trends on January 16, 2008 at 12:23 pmDecember retail figures are out and it is a reminder of the dismal state of retail brands. Gap, Inc. -6%, Kohl’s -11.4% Macy’s -8%, Target – 5%, etc. There are a few bright spots but even then, they aren’t very bright, perhaps it is the florescent lights.
Adage online points to how taglines aren’t working as hard as they should be and clearly differentiating the stores. And they have a point, but the point that I take away is that Adage has never been to a retail store! The fact that taglines are interchangable is not nearly as important as the fact that the stores themselves are interchangeable. They are all the same. Sure some have slightly different merchandise, Target did a nice job with their design positioning but they also just lost superstar designer Issac Mizrahi to Liz Claiborne.