at the intersection of brands, media and culture

Posts Tagged ‘news’

Can I Get Out of Work Writers to Write My Blog For Awhile?

In Uncategorized on January 17, 2008 at 4:27 pm

TV writers, I miss you and I want you back. I’m not just talking about just the good writers either, if you work for CSI you can come back too.  I’m tired of watching A Daily Show, Fraiser reruns and the Nature Channel, and I’m tired of being pissed off that LOST is going to stop halfway through the season with the longest To Be Continued ever.  The least you can do is come over and write my blog for me.  We can promote your cause, let you show your skills and show everyone what they’re missing.  Think about it, let me know.

The Death of the Retail Brand

In advertising, Branding, Brands, communications, market research, marketing, research, strategy, trends on January 16, 2008 at 12:23 pm

December retail figures are out and it is a reminder of the dismal state of retail brands. Gap, Inc. -6%, Kohl’s -11.4% Macy’s -8%, Target – 5%, etc. There are a few bright spots but even then, they aren’t very bright, perhaps it is the florescent lights.

Adage online points to how taglines aren’t working as hard as they should be and clearly differentiating the stores. And they have a point, but the point that I take away is that Adage has never been to a retail store! The fact that taglines are interchangable is not nearly as important as the fact that the stores themselves are interchangeable. They are all the same. Sure some have slightly different merchandise, Target did a nice job with their design positioning but they also just lost superstar designer Issac Mizrahi to Liz Claiborne.

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Is 2008 the Year of the Tear?

In communications, research, trends on January 16, 2008 at 9:30 am

Originally uploaded by Daniel Greene

America seems to be going soft all of a sudden. We started with the
carefully crafted YouTube clip in late 2007 of FanBoy sobbing over
Brittney and her heartbreaking situation. That was a nice way to end
2007; it’s always better to cry at the end of things to help you move
on. I thought that was it, a little isolated tear-shedding and we could
move on.

Not a chance. 2008 kicked off with Hillary Clinton getting misty-eyed upon the electronic screen, a not-so-subtle display of humanity that some
credit for helping her win in NH. And then, even more shockingly,
Terrell Owens of the Dallas Cowboys gets choked up during an interview
as he defends Tony Romo against the inevitable onslaught of the media.
T.O., really? Mr. Brash, Mr. Bling, Mr. Historically, I’d be more likely
to blame my quarterback, my coach, my jockstrap manufacturer… suddenly
having an emotional breakdown in his quarterback’s defense?

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