at the intersection of brands, media and culture

Posts Tagged ‘Bookmark’

Bookmarks Are For People That Hate Money

In Uncategorized on February 11, 2008 at 3:40 pm

I’m not sure how much money the bookmark industry brings in these days. I actually tried a brief search but the term “bookmark” has been co-oped by everyone in technology. My question is: why on earth do people pay for bookmarks anyway? I almost understand beautiful ones like the image attached but these are made of brushed stainless steel!?! Is that really necessary or even prudent?

The purpose of a bookmark is to mark your page in a book, yes? Perhaps people also use them to remind themselves that they are rich, appreciate beautiful design, or want to be constantly asked WWJD but I’m not so sure. I think the entire bookmark industry is a conspiracy against our good sense.

I’ll keep using a trusty dollar bill as my bookmark…because after all, it’s still cheaper than a bookmark.