at the intersection of brands, media and culture

We are…an American b(r)and (sing along)

In Branding, Brands on February 4, 2009 at 8:44 am

Watching the first family it is clear that we have the start of a new American brand. We also have a family of endorsers who are able to give credence to other “American” brands and in doing so dictate the future of what that means to us all.

Michelle Obama has inspired a number of blogs that follow the designers that she selects and the way that she is bringing style back into the White House. By selecting up and coming designers as well as a couple of key selections of White+Black and J.Crew she is helping to democratize style in much the same way that Target did for much of the last ten years.

Radiance and Rosebud (the secret service names for Malia and Sasha) may well fan the flame of J.Crew’s stateside comeback under the helm of Mickey Drexler. Of course, if I was over at Gap Inc. or Ralph Lauren I would be screaming and shouting as they seem to have lost some of the American luster that was key to the success of both brands.

I do have some reservations about the choice of Pottery Barn for the First Residence, but…you can’t win them all and I suppose I would rather live in a Pottery Barn America than a Lazy Boy America. Thinking about it, it’s probably a better message to send although a little DWR around the edges wouldn’t hurt.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: