at the intersection of brands, media and culture

Your brand makes me sick.

In Branding, Brands, marketing on January 5, 2009 at 5:56 am



Originally uploaded by distillerymedi

I woke up this morning feeling fine, then I took a shower. Now I have the chills and I feel weak. Could it be my new Fever sports body wash? I knew I should have purchased the “Plague” but I assumed it was pretty hard-core. Sort of like “maximum strength” vs. Fever’s more “just enough.” If it doesn’t kill you it makes you stronger but what if it just makes you sick?

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