at the intersection of brands, media and culture

Innovation that is just LoudEnough

In Brands, communications, Consumers, culture, marketing on December 8, 2008 at 6:03 am

Innnovation is typically focused on a few different paths. There are consumer needs, cultural trends, marketplace/technological opportunities, brand led innovation…and the often overlooked product difficency innovation.

There is an iPod development story that suggests that Steve Jobs is slightly hard of hearing. As a result, in his characteristic, idiosyncratic way, he demanded that the volume on the iPod be louder than on other MP3 players. Hence the ear blasting sound that you can now obtain.

Now most of us would probably just turn down the sound. But one company created this is a crafty little targeted product for hip, yet concerned mom and dads. LoudEnough are earphones for kids where you can set a maximum decible range for your little ones and keep their ears safe and sound. It’s a nice innovative product that solves a need (or creates one) while taking advantage of a product deficiency. The branding also nicely straddle the gap between communicating to mom/dad the purchaser, while still appealing to kids.

  1. This is a great product for Moms and Dads and what a great back story.

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