at the intersection of brands, media and culture

Beautiful…but useful?

In Uncategorized on November 2, 2008 at 10:32 am


Originally uploaded by sharedegg

SharedEgg is a project where they linked up consumers, their brand affiliations and put them into a big brand blob.

We often try to see if there are themes amongst groups, segments, archetypes…how things cluster and what can be learned from the information. For example, figuring out shared brand affiliations can help you recognize whether you have a brand that thrives in sub-cultures. In this application, you can also test the influencer theory by watching whether the same people generally start brands into the shared conversation and interestingly, are they the same people who remove them…or does someone else have that task…

Point is, there are lots of applications for this type of study but as Sharedegg shows, one of them seems to be art.

hat tip to Influx.

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