at the intersection of brands, media and culture

Make yourself comfortable…but not that comfortable.

In Brands, communications, marketing, strategy on September 24, 2008 at 6:38 pm

Griffin pointed out this ad for Extended Stay hotels which stinks.  Or blows. Or, nevermind, just watch it.  I’m really quite concerned for whoever the ex-CMO (or soon to be ex-CMO) there is.  I completely get the strategy but it might be the worst execution of the strategy I’ve ever seen.  Would you want to stay in that room? Even if you had all the airfreshners in the world?

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