at the intersection of brands, media and culture

Hot Brand: SIGG

In Uncategorized on August 21, 2008 at 4:50 pm


Picture 4

Originally uploaded by distillerymedia

I remember the 00’s when Nalgene was making a big push and it seemed like every Patagonia-wearing, Tumi-toting person was carrying around a clear plastic bottle of water, or vodka, depending on what side of the market crash they were on. Now that health practitioners have claimed plastic bottles unleash chemicals into our bodies and that bottled water has been deemed irresponsible–SIGG has become the hot new thing. A well-designed product with a connection to the arts and part of a 1% for the environment group, they’re making a splash here in the Bay Area and are doing so without throwing around a bunch of marketing dollars. They appear to be doing so well in fact, that they shut down the order fulfillment portion of their website as they are having difficulty keeping up with demand.

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