at the intersection of brands, media and culture

Poland Spring = Water Park

In Brands, Design, marketing, Packaging on August 12, 2008 at 9:21 am


Originally uploaded by distillerymedia

The new Poland Spring design reminds me of when I was a kid and I used to ride the log flume at the amusement park. I also reminds me of my friend who used to laugh really hard when we landed and always pee’ed his pants. Perhaps that makes lemon flavored water apropos…

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