at the intersection of brands, media and culture

Taking the World in Stride

In advertising, Consumers, marketing, strategy on June 25, 2008 at 2:57 pm

Still looking at the backstory for all of this between client meetings and calls but… this is fun! Looks like Stride Gum underwrote a 39 country trip in exchange for some fun viral video and solid street cred. We’ll be seeing more of this type of unproduced work in the future as budgets are axed and clients look for ways to cut through the clutter. Frankly, I’m not even going to try to hide my jealousy, I want some of that action!

hat tip: laughingsquid

  1. Good find! Almost 10 million views… do you think 10 million people want to see you dance like that?

  2. “do you think 10 million people want to see you dance like that?”… and stuff dollar bills in my pants? YES

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