at the intersection of brands, media and culture

Would You Like Some Abstinence Pants with Your Chastity Belt?

In Branding, Consumers, strategy, trends, Uncategorized on June 2, 2008 at 4:03 pm


truelovewaits4

Originally uploaded by distillerymedia

Never one to miss a chance to cash into a trend late, K-Mart has launched its teen-oriented Abstinence Pants. Unlike traditional methods of padlocks and attack hamsters, K-Mart has opted to write messages on teenagers behinds in really small font so you have to look really closely. No word yet as to whether they will come packaged with En Vouge’s 90’s hit single, “Never Gonna Get It.”

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