at the intersection of brands, media and culture

Death, Now with More Sour-Creamation

In Branding, Brands, marketing on June 2, 2008 at 10:34 am

I love my work but here’s a guy who REALLY loved his work. Fredric J. Baur of Cincinnati and the inventor of the Pringle’s can will be laid to rest this week…in a Pringle’s can. Proving that even after you pop, you still can’t stop.

from CNN:
Baur’s children said they honored his request to bury him in one of the cans by placing part of his cremated remains in a Pringles container in his grave in suburban Springfield Township.

The rest of his remains were placed in an urn buried along with the can, with some placed in another urn and given to a grandson, said Baur’s daughter, Linda Baur of Diamondhead, Mississippi.

Baur requested the burial arrangement because he was proud of his design of the Pringles container, a son, Lawrence Baur of Stevensville, Michigan, said Monday.

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