at the intersection of brands, media and culture

World Saving Starts At Home

In Uncategorized on June 2, 2008 at 12:17 pm

Carbon Offsets are, on a surface level, fairly easy to understand. If a company can’t comply with a stated carbon emissions program then they pay money for credits that cover their additional emissions. Likewise you can financially reward companies that meet the emission criteria.

So…some clever Brits developed another program, Cheating Offsets. With this program if you know you can’t be faithful then you put money into a fund and it is distributed to other monogamous couples. My girlfriend thinks this is very funny. I think she needs to be watched carefully.

“When you cheat on your partner you add to the heartbreak, pain and jealousy in the atmosphere. Cheatneutral offsets your cheating by funding someone else to be faithful and NOT cheat. This neutralises the pain and unhappy emotion and leaves you with a clear conscience.”

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