at the intersection of brands, media and culture

Automotive Monogamy

In Consumers, trends on May 29, 2008 at 11:10 am

As a firm believer in the anti-trend and a photography lover, I’m drawn to the photographic project of aptly named Matteo Ferrari. In an age when consumer goods are often renewed as frequently as the sweater box is brought out from under the bed, it’s great to see the faces of those drivers who have stuck with their car over the years. What other product categories have fostered such loyalty and become such a definitive and emotional part of the users identity?  Watches, jewelry, furniture perhaps…but the list isn’t long.

hat tip to new favorite CupOfJoe

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