at the intersection of brands, media and culture

Côte d’Ivoire, Undercover

In market research, photo, Uncategorized on May 28, 2008 at 2:17 pm


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Originally uploaded by distillerymedia

Earlier this year I went to the Ivory Coast for a large packaged goods client to look at the meaning(s) of ethics. It was challenging for a multitude of reasons (paused civil war, language barrier, stomach virus) but ultimately a rewarding look at how the ethical behavior of large multinationals can (positively and negatively) affect the lives of the people on the ground. Lots of concepts came out of this research that have the potential to affect everything from how aid is given to how aid is communicated to the global audience in a meaningful way. We’ll see what happens but here are a few of the images from that trip…

photostream here.

(side note: I wish smugmug and wordpress would get along better)

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