at the intersection of brands, media and culture

Fake Out: Fake Handbag Sales in China

In Uncategorized on May 28, 2008 at 5:23 pm

Fake Out

Originally uploaded by distillerymedia

Shot this quick video when I was in Shanghai doing some client research. As a consultant who is frequently asked to work on luxury brands, I’m often reminded of how easily that exclusivity can be broken by fakes. Luckily quality is still a differentiator between most look-a-likes and the real thing but A-class fakes and brands that are more logo driven (v. quality) are harder to discern…

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