at the intersection of brands, media and culture

Just in Time for the Election…

In Uncategorized on May 22, 2008 at 8:24 am

…or for the relaunch of Vista, or for your local Mitsubishi dealership. I’m just saying, next time you are contemplating a purchase that you know you probably shouldn’t make, don’t drink the water.

“Researchers in Switzerland theorized that people playing social trust games might change their behaviors if given doses of oxytocin, since the chemical might artificially enhance their willingness to trust someone. Indeed, they were right: subjects dosed with Oxytocin were willing to trust people even after they’d been explicitly told that those people had behaved in untrustworthy ways in the past. People who had not been dosed did not trust the “untrustworthy” people.”

hat tip to reader Jeffluence

  1. Nice post. I think the last casino i went to had this Oxytocin venting through the air

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