at the intersection of brands, media and culture

Because Sometimes You Need a Drink

In Branding, Brands, communications, Consumers, marketing, strategy, trends, Uncategorized on May 22, 2008 at 7:59 am


Originally uploaded by distillerymedia

Growing up in Ohio I remember how the first day of hunting season would clear out a classroom. All the same kids who complained about an 8am school bell were suddenly out in the woods at 5am. I, predictably, would be in class.

Well, my guess is that those same schoolmates are sending out a rousing ‘hell yeah’ in response to Miller’s decision to issue camo-cans this year. You think it is a little extreme? Hunters have been known to cover their bodies in imitation deer piss so as not to be given away by their scent. That’s a little extreme. This makes total sense.

hat tip to adfreak and plaid

  1. I thought this would be a good time to remind all the readers of this fine blog that Kelly does shoot a shot gun better than the author, perhaps that is another reason why he was in school when everyone else was out hunting.

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