at the intersection of brands, media and culture

On the Spot: Start Doing a Marketplace Audit PLEASE

In advertising, Branding, Brands, communications, marketing, strategy on May 21, 2008 at 9:19 am

All apologies, I’ve been a bit busy with some big changes that I’ll fill you in on later along with new original content. In the meanwhile, I’m still being surprised by commercials that look almost identical to others in the market. So much so that you could simply super on a logo and voice over to have the same spot. I know that it’s becoming at bit like ‘you thought we wouldn’t notice‘ around here but new, distilled content is coming soon. Promise.

The new offender is BNP Paribas as seen on CNN during the election coverage last night.

and the original, very creative ad by The Ladders

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