at the intersection of brands, media and culture

Alert: The History Channel Has Run Out of History

In Brands, communications, Consumers, marketing, strategy on April 29, 2008 at 2:18 pm

The History Channel has run out of history. It’s a shame because, like oil, there seemed to be so much of it last time I checked. But alas, it’s true. Napoleonic wars, done it. King Tut, done it nine times. Lindberg, Anne Frank, George Washington, you name it, done it. Which explains their new move toward old growth trees and the reality show Axe Men.

Hypothetical meeting conversation:

“Why not stop covering history and start predicting it? We all know that trees are going to be history so let’s preempt it!”

“Let’s give that man a raise! Brilliant!”

“And we can compete against Discovery and Deadliest Catch. Logging is dangerous too! And not just to the trees!”

  1. Gucci Accessories…

    I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you….

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