at the intersection of brands, media and culture

Abercrombie, Sponsoring Losers Everywhere

In advertising, Branding, communications, Consumers, marketing, strategy on April 24, 2008 at 4:52 am


obama_ab

Originally uploaded by distillerymedia

The thing I love about strategists and trendspotters is the amount of time we spend thinking about what things “might” mean. We are like brand conspiracy theorists that live slightly to the left of any sane consumer.

So let the debate begin. Is Abercrombie and Fitch subversively getting product placement on national television; or as most of us realize that these backdrops are carefully choreographed, is Obama playing to the mainstream fashion (in)sensibility of America?

OR, is it even more sinister, is Obama covertly courting the gay but-look-like-robot vote?

UPDATE: it turns out it wasn’t an Abercrombie marketing campaign, although I’d argue it became one anyway. So that leaves the decision at the foot of the Obama campaign– which of the above reasons drove them to put these guys in the camera’s eye?

hat tip to adrants

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