at the intersection of brands, media and culture

O2 Memory Project

In advertising, communications, Consumers, marketing, Uncategorized on April 20, 2008 at 1:16 am


Originally uploaded by distillerymedia

I’ve been in London for the past few days and stumbled upon the O2 Memory Project in London’s Southbank. A beautiful industrial cylinder greets passers by and snaps 360 panoramics of the scene every few minutes. On the inside you can see the images that have been captured and through hand gestures go back in time to see what has come before. A nice effort from O2 and Jason Bruges.

Not entirely sure what it has to do with O2, which was probably a missed communication opportunity. The host who I spoke with only admitted sheepishly that it wasn’t actually just a cool art project but that there was a corporate father.

More information can be found here:

  1. That’s pretty cool, it would be better if it was aligned with the brand but at least they paid for it. I like the black background, sounds like you are on a fun trip.

    – Griffin

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