at the intersection of brands, media and culture

It’s 3AM, Who Do You Want to Play Soccer With?

In Uncategorized on April 12, 2008 at 11:57 pm


… Pop Art

Originally uploaded by thebeeb

In the ‘so cool and ingenious I checked to make sure it wasn’t published on April 1st’ news of the day, Nike teams up to produce short-term glow in the dark spray paint for night games.

“Unless you have easy access to stadium lighting, playing a pickup game after dark can be nearly impossible. Well now designer Pierre Haulot has teamed with Nike to create Virtual Park, a glow in the dark spray paint used to create goals, boundaries, a glowing ball and whatever else you need to keep the games going at night. The paint even disappears after two hours, so the Vandal Squad won’t come crawling.”

published in Complex, found at Contagious

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