at the intersection of brands, media and culture

Cyber Command Requires Camouflage

In Branding, Brands, communications, market research, marketing, strategy on March 22, 2008 at 5:01 pm

The U.S. Air Force has a new campaign out focusing on their Cyber Command unit. An interesting move away from the Top Gun/Tom Cruise image of the Air Force and toward the tech savvy world of national security. Strategically, I like it. National security through cyber command instead of the flyover bombing of towns? All good. But my question is …do they really wear their camouflage uniforms in the command center? I mean, I get the uniform thing but if they’re going to be in camouflage shouldn’t they at least be disguised to look like a computer so they can blend into the Cyber Command Center?

Note: they should also work on their website. If they’re going to run ads on the Cyber Command Center then we should be able to type in Cyber Command on their site and get a result. It’s always the little things of integration that get overlooked.

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