at the intersection of brands, media and culture

Chiat Day Uses Leprosy and Violence to Shill Skittles

In advertising, agency, communications, youtube on March 13, 2008 at 9:19 am

I’m not sure I have ever seen a more unappealing ad for candy, seriously. I’m sure it was funny when everyone was high during the concepting phase but it just grosses me out.

(I am not the target. I am not the target. [gentle rocking of the body] I am not the target.)

Hat tip to brandflakesforbreakfast.

  1. I think the quality of the YouTube video gives off an impression of skin rotting disease, but actually the concept is likely to be closer to a “Human Pinata” with candy inside. He speaks about the Pinata action with the bat hitting him in the copy of the ad.

  2. Oh, is that why they called the spot “Pinata”? Yeah I get it, it’s stupid.

  3. […] to honoring creative. And yes, I say that because they both like this ad from AKQA as well as the pro-Leprocy/violence Skittles work from […]

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