at the intersection of brands, media and culture

Is Bose the Worst Marketed Brand in America?

In advertising, Branding, Brands, communications, Consumers, marketing on March 11, 2008 at 9:38 am

BOSE

Originally uploaded by uzzran

Sometimes I wish I were still working for an ad agency because I’d really love to help out Bose. They have phenomenal products but the sad tendency to market them in magazine versions of infomercials. And while they’re still able to attract customers through their 1950’s style product advertisements, I think they could do so much more business by bringing their marketing into this decade.

I’m not suggesting they need to be flashy, that’s not what Bose is about. They’re an engineering brand full of audio scientists making the best stuff on earth (or so they seem). But adding a little bit of relevance would be nice.

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