The thing that so entices me about politics is that politicians are hyper-aware that someone is going to lose. Several people, in fact, and quickly. They play the game knowing that for them to win they have to knock out the other guy without maiming themselves in the process.
Conventional marketers seem to be in the game to win enough market share or cool points to keep playing. They don’t appear to be thinking about what it would take to knock the other brand out of the race. Positioning themselves as the best brand and depositioning the competition as well as possible doesn’t seem to be the goal.
We’ve reached a point of collusion in the political race where Hillary and John McCain see Obama as a threat to both of them. HRC and McCain both have a better chance against each other at this point than either have against Obama so it makes sense for them to do the full court press to ensure that he doesn’t make it past this round. But should the former two frenemies both make it to the next round, what will happen when Hillary’s attacks on Obama have wound up bolstering McCain’s position?
And in relation to this ad, who goes to bed in a pants suit and eyeglasses? HRC is your answer to that one, apparently.
thedistillery 
If Roy Spence from GSD&M had something to do with this ad, it may just get that agency back on the radar after their many losses of late (the new creative talent they just hired from Crispin might help as well).
GSD&M have had nearly as many client losses as Hilary has had primary losses in a row.