I was chatting with the checkout guy at Whole Foods last night when he commented on the poor package design of many of their products. He’s right, of course. It seems like a lot of brands in the organic and health space are playing off the same basic design template and using each other as inspiration. The majority of them feel handmade, crafty, healthful and all-natural but they also feel a lot like each other.
Jones24c stood out as an exception. The folks at Jones Soda have quietly extended into vitamin-enhanced water to better compete with the various water+ products in the market, but they’ve taken it a step further with powdered offerings. Not only is this new idea more environmentally friendly than plastic bottles, the packaging is minimalist and beautifully designed.
Bold colors and font help the consumer navigate the flavor offerings and stand out on the shelf against the more craft feel of EmergenC and its ilk. Nice work. Now it’s up to the rest of the supermarket to keep up with the Jones’s.
thedistillery 
[…] Ben put up a good read today.Here’s a quick excerpt:The folks at Jones Soda have quietly extended into vitamin water to compete better with the various water+ offerings in the market but they have taken it a step further with powdered offerings. Not only is it more environmentally … […]