at the intersection of brands, media and culture

Gucci Hearts NY. NY Isn’t That Into You.

In Uncategorized on February 29, 2008 at 11:59 am

Guest post from The Navigatrix


To announce the opening of their new recession-be-damned 46,000 square foot 5th Avenue flagship, Gucci unveiled a line of products using the iconic (and copyrighted) I [Heart] NY logo including, yes, paper coffee cups to be given out by street vendors. Sigh…. I first saw this campaign over the weekend (on the back of a New Yorker no less, where it just looked so… wrong).


Really Gucci, really? I heart NY too but this makes my eyes bleed. From what I can gather, proceeds from all (big dubious eyebrow raise on “all”) products go to Playground Partners of the Central Park Conservancy, which is great, but still doesn’t excuse the awfulness of this collection.

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