at the intersection of brands, media and culture

P&G Learns To Loosen Up

In Brands, communications, Consumers, marketing on February 22, 2008 at 1:18 pm

Ed Cotton over at Influx Insights has a well thought out piece about the transformation of P&G’s advertising and their shift from a top down authoritative marketer to one that isn’t afraid to mix it up and create a debate. The only thing that I may be able to add to his points is that I think there’s a culture shift at P&G that has also permeated it’s product development and innovation pipeline in a nice way. They’ve gotten more adept at taking risks and bringing in brands and products that seem to hit real consumer needs.

In the meantime, this Folgers ad has me running to hide under the covers. Watch and you’ll know what I mean.

  1. This is what it was like living with Latisha. Happy Morning! You can sleep when you are dead.

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