at the intersection of brands, media and culture

Marketers Should Not Go To Confession

In Brands, communications, Consumers, marketing on February 22, 2008 at 11:39 am

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Originally uploaded by distillerymedia

What is the deal with this rampant brand and marketing transparency? It’s starting to feel like bamboo shoots under my fingernails and I don’t like it.

Today’s example comes from the otherwise just fine folks at Thomas’ English Muffins. Hearty Nooks…Tasty Crannies, that’s all I ask for in an English Muffin. Curious about the ellipses but no matter. What really gets me going is the new phrase “now with NO high fructose corn syrup.”

What are you trying to accomplish here Thomas? (I hope you don’t mind if I call you Thomas.) I can think of only one rationale for this language and that would be if you wanted press as a changer of food health. But you don’t. I think you just wanted to say “NO high fructose corn syrup,” right? That’s the point, that other people use high fructose corn syrup and you don’t. So why did you have to run around like a saved man after an exorcism and tell the world that you used to use high fructose corn syrup? All it does is make me regret eating you in the first place.

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