at the intersection of brands, media and culture

No, I’m Not Going to Meet You at the Races

In communications, Consumers, marketing on February 19, 2008 at 12:51 pm

NASCAR fan
Originally uploaded by rlb12113

When did personals sites become so niche it hurts? I understood the basic concept once upon a time. There were Yahoo and Match for normal-ish people. eHarmony if you already had a wedding date picked out and just needed a partner for the ceremony. Nerve and Lavalife if you wanted to test drive the car before you purchased. JDate if you were Jewish and Craigslist if you were desperate.

Well, now we have Meetmeattheraces which when you string it together has the phrase “meet meat” in it (he, he, he). It’s the first dating site dedicated to people who love motor sports and all things beer coozy. I suppose it takes some of the awkwardness out of asking someone out to Nascar on the first date but seriously, it’s killing me. At what point do you just put up a website with a big flashing “available” on it?

  1. […] Dating Coach – Paula Snowsill wrote an interesting post today onHere’s a quick excerpt NASCAR fan Originally uploaded by rlb12113 When did personals sites become so niche it hurts. I understood the basic concept once upon a time. Yahoo and Match for normal-ish people. eHarmony if you already had a wedding date picked out and you just needed a partner for the ceremony. Nerve and Lavalife if you thought that you would test drive the car before you purchased. JDate if you were Jewish and Craigslist if you were desparate. Well, now we have Meetmeattheraces which when you st […]

  2. […] thedistillery wrote an interesting post today on No, I’m Not Going To Meet You At The RacesHere’s a quick excerptI suppose it takes some of the awkwardness out of asking someone out to Nascar on the first date but seriously, it’s killing me…. […]

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