at the intersection of brands, media and culture

An Example of Being Green Making Green

In Brands, communications, Consumers, innovation, marketing, strategy on February 15, 2008 at 4:43 pm

This post follows on the heels of a great comment on my earlier post Bookmarks Are For People Who Hate Money. Why do magazines keep printing subscription cards for magazines that you already subscribe to? Is there really no way to separate the books that go to the newsstand from the ones that go to your mailbox?

Well, it appears that at least the team at Outside magazine has figured out a way to stop sending subscribers 10 free bookmarks every month. And by eliminating these blow-in subscription cards they estimate that they will “eliminate the printing of 20 million subscription cards… [saving] an estimated 1,500 trees.” Not to mention the nuisance to readers who have to pick them up off the subway floor when they fall out.

But worry not, newsstand readers, you’ll still get free bookmarks.

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