at the intersection of brands, media and culture

Bookmarks Are For People That Hate Money

In Uncategorized on February 11, 2008 at 3:40 pm

I’m not sure how much money the bookmark industry brings in these days. I actually tried a brief search but the term “bookmark” has been co-oped by everyone in technology. My question is: why on earth do people pay for bookmarks anyway? I almost understand beautiful ones like the image attached but these are made of brushed stainless steel!?! Is that really necessary or even prudent?

The purpose of a bookmark is to mark your page in a book, yes? Perhaps people also use them to remind themselves that they are rich, appreciate beautiful design, or want to be constantly asked WWJD but I’m not so sure. I think the entire bookmark industry is a conspiracy against our good sense.

I’ll keep using a trusty dollar bill as my bookmark…because after all, it’s still cheaper than a bookmark.

  1. I’m with you. A bookmark is either the subscription cards that fall out of magazines (why do they include them? You already subscribe!) or one your kid made for you on paper. I’ve never paid for one.
    JOE

  2. […] post follows on the heels of a great comment on my post of Bookmarks Being For People Who Hate Money. Why do magazines keep printing subscription cards to put into magazines that you already subscribe […]

  3. […] Provocative little blog posting titled Bookmarks Are For People That Hate Money by Ben Allen – Link […]

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