at the intersection of brands, media and culture

A Complaint About Hold Music

In advertising, agency, communications, strategy on February 6, 2008 at 9:56 am

Holding Hands

Originally uploaded by DalaiMickey

I started my day yesterday by sitting on the phone for 20 minutes waiting for some clients who never showed up to the conference call. This was a painful reminder of how bad the conference call experience is.

I get it, the communication companies have invested money in the infrastructure that’s important, namely crisp, clear calls for low prices. But now that we’ve passed that phase of differentiation, can I get some choices on what kind of music I can listen to? Nothing says “we value you as a partner” like making me listen to Muzak for 20 minutes. How hard would it really be to offer me the option of pressing 1 for classical, 2 for pop, 3 for country western?

Oh, and the second part. Can people please start showing up to conference calls on time? “It fell off my calendar” is the new “my dog ate my homework.”

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