at the intersection of brands, media and culture

Some Days I Want To Be A Client

In Uncategorized on February 4, 2008 at 11:36 am

LEVIS-ECO4

Originally uploaded by distillerymedia

As a strategist, when you work on a project, you take it in your arms and really try to care for it like the conscientious brand steward you are. You do the customer research, you look at the market and the trends. You create the positioning, the message. You work with product designers to provide guidance and then, finally, you get to a point where you set the boat out to sail into the great, wide ocean. Then one day you find an advertisement for the product and brand that you helped shape and you wonder where it went wrong. My only solace is that this is an ad in Singapore.

Hat tip to Copyranter for finding the ad and making me a very sad strategist.

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