at the intersection of brands, media and culture

Obama Understands Marketing

In advertising, Branding, Brands, communications, marketing, Political Strategy, Politics, strategy, youtube on February 3, 2008 at 2:25 pm

Obama has thus far out positioned the competition in the Democratic and Republican primary season. He stands for change. While change is perhaps not the clearest positioning when you dig into it, on the surface it resonates. It depositions Hillary, his key rival, as a Washington incumbent. All that’s missing now is “we need a change from the Bush-Clinton-Bush way of doing politics,” which would resonate with both Democrats and Republicans. And this Super Bowl spot is one of the best political ads that I have seen, not that there was much competition.

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