at the intersection of brands, media and culture

Commentary on Brand and Design Firms

In advertising, agency, Branding, Brands, strategy on January 24, 2008 at 3:50 pm


“Currently, most practices are either strong on the strategic (business) side of branding or the creative (design) side. Too much strategy makes for an ugly brand and too much creative turns brand development into a ‘look and feel’ exercise.”

Amen. Can’t we just be friends, design and brand folks? Even better—friends with benefits, chief among them better work for our clients? I’m in, who’s with me besides Flipper here?

  1. It’s my overture to the design world.

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