at the intersection of brands, media and culture

The Politics of Change

In Branding, communications, marketing, Political Strategy, strategy on January 20, 2008 at 12:10 pm

Found this video this morning courtesy of MSNBC. It raised for me an interesting strategic question: what happens to Obama’s message when everyone jumps on “change” as a political theme? Can Obama still own Change like Tide owns Clean, or does it become table stakes for political discourse?

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