at the intersection of brands, media and culture

The Politics of Change

In Branding, communications, marketing, Political Strategy, strategy on January 20, 2008 at 12:10 pm

Found this video this morning courtesy of MSNBC. It raised for me an interesting strategic question: what happens to Obama’s message when everyone jumps on “change” as a political theme? Can Obama still own Change like Tide owns Clean, or does it become table stakes for political discourse?

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: